Marcus Lemonis To Be on Larchmont
Published on: Oct 25, 2014
The re-opened Crumbs Bake Shop at 216 N Larchmont Boulevard will host a meet-and-greet with new owner Marcus Lemonis on Tuesday, October 28th, beginning at 9:00 am.
“This is a very exciting time for all of us with Crumbs,” said Lemonis. “I am happy to put people back to work and to continue leveraging collaborations between Crumbs and other companies in my portfolio to introduce a wide variety of baked and frozen treats that consumers across the country will have access to in store and online. What could be sweeter than that?”
During the meet-and-greet with Lemonis on Larchmont, customers will have the opportunity to sample many popular favorite Crumbs cupcakes, including Red Velvet, Carrot Cake and Cookies & Cream. While all of the traditional Crumbs classic cupcakes will be available for sampling and purchasing, a few new flavors that have already been added to the menu including a Sweet Pete’s Salted Caramel Chocolate Cupcake and a Key West Key Lime Pie Cupcake will also be available. Additionally, Crumbs now offers a variety of cupcakes, cookies and brownies as gluten free and will be featuring the already popular Crumbnut, a doughnut-croissant hybrid, and the new Baissant, which is a combination of the bagel and croissant.
Fischer Enterprises, owner of Dippin’ Dots, LLC and Doc Popcorn, LLC, and Lemonis had formed a joint venture, Lemonis Fischer Acquisition Company, LLC, to save the bake shop from closing its doors last July when it was on the heels of bankruptcy, and initiated plans for the bake shop to not only re-open its doors, but to put a process in place to diversify the brand.
Plans are to bring new products to the mass market, including a new cookie line, ice cream products and a chocolate bar among other confectionary items.
“We are thrilled to be able to follow through on our promise by re-opening the first of several Crumbs Bake Shop retail locations,” said Scott Fischer, C.O.O., Fischer Enterprises. “We believe we have found a winning formula by combining the beloved Crumbs cupcakes with an exciting new mix of products. The revamped Crumbs concept should appeal to both the existing Crumbs customer base and anyone looking for a great sweet or snack option.”
About Marcus Lemonis
Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam Enterprises. Camping World is the nation’s largest RV and outdoor retailer, and Good Sam is the world’s largest RV owner’s organization.
Lemonis is also known as the “business turnaround king” and host of CNBC’s prime time reality series The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a “Three P” principle: People, Process, and Product. The Profit returns on CNBC next week with new episodes airing Tuesdays at 10 pm ET/PT.